Objective
Seeking a full-time position Within Integrated Marketing
Creative, business-minded and user-focused marketing professional skilled in company branding and strategic digital planning. Successful track record of increasing revenue, boosting online engagement, developing effective strategies to attract new clients, and nurturing existing relationships.
Experience
The Digital Marketing Studio, Marketing Manager
February 2021 - Present
The Digital Marketing Studio, Head Strategy & Delivery Marketing Lead
June 2020 - February 2021
Responsible for digital strategy and delivery for 25+ small business clients each grossing an average of $30K+ revenue per month.
Develop comprehensive paid digital marketing campaigns and optimize for lowest possible CPL and CPR.
Ideate, design, and manage CRM campaigns including content creation, segmentation, performance measurement and hind-sighting.
Manage team members to ensure marketing projects are delivered as scheduled and within budget to best possible quality standards.
Design, implement and evaluate marketing campaigns, focusing on lead acquisition, using channels such as email, PPC advertising, SMS and others.
Provide thoughtful leadership on digital marketing to team and clients by remaining current on trends, competitive landscape and best practices.
The Digital Marketing Studio, Marketing Lead
January 2020 - June 2020
Purchase, target, build, and monitor paid Google and Facebook advertisements with A/B testing.
Design effective and aesthetically pleasing web pages, emails, blogs, graphics, and marketing materials for clients.
Write, edit, and proofread all copy to ensure correct grammar, appropriate voice, and quality content throughout.
Orchestrate flow of automated customer relationship marketing processes.
Identify new glide paths and widen existing paths to sales funnels.
Manage and maintain professional and productive client relations while quickly resolving issues.
Culturali, Freelance Marketing consultant
November 2018 - Present
Collaborate with leadership and marketing teams to create meaningful brand guidelines.
Create marketing materials including graphics, copy, email campaigns, and social content.
Conduct in-house training seminars on branding and social media best practices.
Help plan, manage, and execute special events - primarily fundraisers.
Manage select marketing projects from social media campaigns to mass digital mailings.
Collaborate with clients and agencies to create user-focused web designs with meaningful copy.
Mellwood Art & Entertainment Center, marketing manager
November 2018 - JANUARY 2020
Managed annual marketing plan including purchasing, creation, and oversight of all advertisements.
Increased social media reach by 300%, local search visibility by 251%, and lead generation by 20%.
Managed website, email lists, and photo databases for company.
Maintained relationships with press outlets while distributing all external communication.
Directed special events from conception to completion, including bi-annual art fairs.
Developed and supervised MAEC intern program in coordination with the University of Louisville.
MELLWOORD ART & ENTERTAINMENT CENTER, Leasing & Marketing Administrator
November 2017 - October 2018
Leased and managed 170+ commercial rental spaces grossing $60K+ monthly and increased occupancy by 20%.
Led major company rebranding project and created web pages, graphics, a new logo and business cards.
Increased foot traffic, studio rentals and event reservations by working with press and marketing firms to promote the facility through free and low cost advertising avenues.
Generated income to support a large mural project by creating a photography and video pass program.
Organized, promoted and managed company events including bi-annual art fairs.
Mellwood Art & Entertainment Center, Sales & Leasing Agent
July 2017-november 2017
Created company marketing materials including newsletters, press releases and contracts.
Organized, promoted and managed company events including an annual art fair.
Assisted sales team in maintaining high levels of occupancy in both the commercial and event spaces of a 360K square foot facility.
Helped clients by providing facility tours, handling contracts, managing payments, helping with floor plans and answering questions.
Speed Art Museum, Social Media Marketing Intern
winter 2016 - spring 2017
Worked closely with the marketing, PR and design teams to create effective social media strategies and execute plans across platforms including Facebook, Twitter, Instagram, YouTube and Vimeo.
Organically increased Instagram engagement and reach by 500+ unique visitors in less than 3 months.
Created and executed social media posts and campaigns for 12 different departments.
Updated websites and developed grassroots marketing campaigns.
Mellwood Art & Entertainment Center, Sales & PR Intern
Summer 2016
Assisted in developing, promoting and executing events including an annual art fair involving 150+ vendors, 7K+ visitors and local press coverage.
Earned the highest client satisfaction rate on the sales team.
Brainstormed new communications and brand strategies to promote available rental spaces and attract clients to company events.
SKills
Lead Acquisition
Project Management
Account Management
Digital Media Planning
CRM Management
Copywriting
Ad Buying
Brand Development
Social Media Management
Trend Prediction & Analysis
Content Creation
Search Engine Optimization (SEO)
Website Management
HTML 5
DSLR Photography
PROGRAMS
PPC + SEM + Analytics
Meta Business Suite
Google Ads
Google My Business
Google Analytics
CRM + Customer Contact
ActiveCampaign
GoHighLevel
HeyMarket
MailChimp
HootSuite
Calendly
SlickText
Zapier
Design
Canva
Adobe Premiere
Adobe Lightroom
Adobe Photoshop
Animoto
Capcut
Web Platforms
SquareSpace
Wordpress
SamCart
Showit
Kajabi
Social Media Platforms
Instagram
Facebook
TikTok
Snapchat
LinkedIn
Pinterest
Team Connection + Project Management
Microsoft Office
ClickUp
Notion
G Suite
Slack
Zoom
Skype
Loom
Education
University of Louisville
B.A. COMMUNICATION, INTEGRATED MARKETING COMMUNICATION
MINOR POLITICAL SCIENCE
Graduated May 2017
BELlarmine University
CODE LOUISVILLE
FRONT-END WEB DEVELOPMENT CERTIFICATE
Completed August 2019
Louisville COllegiate Upper School
COLLEGE PREPARATORY SCHOOL
Graduated May 2013